I was at SuperStore the other day, doing my pre-family-arrival shopping, and I needed some toothpaste. Optimistic, I approached the toothpaste aisle; it's never been a problem before. Little did I know that I was in for quite a surprise.
You see, there's just no such thing as regular toothpaste anymore. Each individual toothpaste selection now comes with three or more inherent qualities (whitening, tartar fighting, lemon ice, with Scope, etc), none of which I want. But I apparently don't have a choice.
So how does one choose an appropriate toothpaste, then? I recommend that first, you choose which quality you're going for in a toothpaste. That was my first mistake. After having used Colgate for quite some time, I decided to branch out into the Crest family. That was my only requirement. I should have been more specific going in. When approaching the toothpaste aisle, determine which quality is more important--is it whitening, flavour, breath-freshening? Choose first, and choose wisely.
This first choice will help you narrow down your search considerably. Now that we've established the first variable, it's time to move on to the more complicated things. If your first option is, say, flavour--mint, for example--you now have many more choices. Is that cool mint, fresh mint, ice mint, or peppermint? Once you've narrowed that down, do you want to add the "plus Scope" option? How about the opportunity for whitening? And would you like fries with that?
Seriously, since when do we assert our individuality through toothpaste? It's just toothpaste, people--deal with it! When I was a kid, there were maybe four flavours, and then the rogue Aqua Fresh (which was like the sugar-coated breakfast cereal--you know your mom's not going to let you have it, but man, would it ever taste good). That was it. We all managed to get along just fine; we even had clean teeth. Now, toothpaste comes in very un-toothpaste flavours like "Cinnamon Rush." Tell you what, it'll be a rush when I can buy my toothpaste and get the heck out of here.
By the way, I ended up with Crest whitening with Scope because it turned out that was the only option for cool mint flavour that I saw, and by the time I saw it, I just wanted out. Gosh.
In other news, many of you will have heard of the Stella Awards. They're the annual stupid lawsuit awards handed out to the, well, stupidest lawsuit of the year. They're named after the lady who spilled McDonald's coffee in her lap and then successfully sued for it. Anyway, every year, someone inevitably posts something to their website saying that they've got this year's winners, but they're always the same cases. Well, have I got a treat for you.
The guy who issues the awards, Randy Cassingham, writes an irregular email newsletter (it's supposed to be weekly--more later) with case write-ups, and at the end of the year, he issues the annual awards. I happen to subscribe to his newsletter, and the annual awards edition hit my inbox tonight. Since I'm actually allowed to share it with you, I figured I'd give him a plug, give you a laugh, and fill some space with something I didn't write. So here they are: the authentic 2006 Stella Awards!
The 2006 True Stella Awards
Issued 31 January 2007
(Click here to
confirm these are legitimate.)
#5: Marcy Meckler. While shopping at
a mall, Meckler stepped outside and was "attacked" by a squirrel that
lived among the trees and bushes. And "while frantically attempting
to escape from the squirrel and detach it from her leg, [Meckler]
fell and suffered severe injuries," her resulting lawsuit says.
That's the mall's fault, the lawsuit claims, demanding in excess of
$50,000, based on the mall's "failure to warn" her that squirrels
live outside.
#4: Ron and Kristie Simmons. The
couple's 4-year-old son, Justin, was killed in a tragic lawnmower
accident in a licensed daycare facility, and the death was clearly
the result of negligence by the daycare providers. The providers were
clearly deserving of being sued, yet when the Simmons's discovered
the daycare only had $100,000 in insurance, they dropped the case
against them and instead sued the manufacturer of the 16-year-old
lawn mower because the mower didn't have a safety device that 1) had
not been invented at the time of the mower's manufacture, and 2) no
safety agency had even suggested needed to be invented. A sympathetic
jury still awarded the family $2 million.
#3: Robert Clymer. An FBI agent
working a high-profile case in Las Vegas, Clymer allegedly created a
disturbance, lost the magazine from his pistol, then crashed his
pickup truck in a drunken stupor -- his blood-alcohol level was 0.306
percent, more than three times the legal limit for driving in Nevada.
He pled guilty to drunk driving because, his lawyer explained, "With
public officials, we expect them to own up to their mistakes and
correct them." Yet Clymer had the gall to sue the manufacturer of his
pickup truck, and the dealer he bought it from, because he "somehow
lost consciousness" and the truck "somehow produced a heavy smoke
that filled the passenger cab." Yep: the drunk-driving accident
wasn't his fault, but the truck's fault. Just the kind of guy you
want carrying a gun in the name of the law.
#2: #2: KinderStart.com. The
specialty search engine says Google should be forced to include the
KinderStart site in its listings, reveal how its "Page Rank" system
works, and pay them lots of money because they're a competitor. They
claim by not being ranked higher in Google, Google is somehow
infringing KinderStart's Constitutional right to free speech. Even if
by some stretch they were a competitor of Google, why in the world
would they think it's Google's responsibility to help them succeed?
And if Google's "review" of their site is negative, wouldn't a
government court order forcing them to change it infringe on Google's
Constitutional right to free speech?
And the winner of the 2006 True Stella
Award: Allen Ray Heckard. Even though Heckard is 3 inches
shorter, 25 pounds lighter, and 8 years older than former basketball
star Michael Jordan, the Portland, Oregon, man says he looks a lot
like Jordan, and is often confused for him -- and thus he deserves
$52 million "for defamation and permanent injury" -- plus $364
million in "punitive damage for emotional pain and suffering", plus
the SAME amount from Nike co-founder Phil Knight, for a grand total
of $832 million. He dropped the suit after Nike's lawyers chatted
with him, where they presumably explained how they'd counter-sue if
he pressed on.
©2007 by Randy Cassingham,
target="new">StellaAwards.com. Reprinted with permission.
Randy also writes a newsletter called "This is True", which contains odd news stories and such. But what I appreciate about his writing is that it's more than just "Look what this idiot did." His column is not only funny, it also highlights a lot of what's wrong with our society, and gives ideas on how to work to fix it (he's especially passionate about "Zero Tolerance", but if you read some of the things going on, you'd be passionate too). His Stella Awards newsletter is directed toward tort reform--a worthy cause--and, although the abuse of the legal system for frivilous lawsuits is mostly an American phenomenon, you'd be surprised how fast it's spreading into other parts of the world, Canada included.
What I mean to say with all this is that if you like reading stories that make you think, subscribe to his free newsletter (either option, or both, if you want to be like me). I guarantee it's worth the time. Check out This is True or the Stella Awards, and check out what other good things Randy's doing with his time (including his spam primer, which is some of the best writing on the problem of email spam I've ever seen).
That's it again for today. Only two more days until I go home and see my wife and son again! Hooray! See you again tomorrow.